I've think I've mentioned before how I'm not a huge jewelry person. Not because I don't want to be, I'm just worlds worst at buying jewelry. My mom and sister on the other hand; the best. I think I've asked Kathleen to buy me jewelry for the last several holidays and birthdays. Outside of my everyday pearl studs, watch and tiny gold rings, I rarely stray away. I've been pushing my limits recently and totally jumped on the tassel earring game (way out of my comfort zone). I now have a new jewelry brand that is getting me away from my everyday teeny cross necklace.
I'm so excited to share J.R. Designs with you today. These chic and stylish necklaces are perfect for any outfit, occasion, day or night. I've been throwing mine on with basically everything. Look at me go wearing big jewelry (small applause)!!!
Jordan Richardson, the master designer behind these creations, grew up in OKC and attends SMU for college. I got to meet Jordan last week to chat about her business and all things necklaces.
Jordan started J.R. Designs about a year ago right after she started her freshman year at Southern Methodist University. How she balanced a new business and school is beyond me, but bravo to you girlfriend! After coveting similar necklaces in high end boutiques, Jordan looked past their high end price tags and went to making her own version.
She didn't start with the intention of it becoming a business, but after wearing her first necklace around campus, girls were flocking toward her design asking for their own. The business formed right in front of her and she ran with it!
Jordan now makes necklaces in all different shapes, sizes and designs. She is locally based in OKC and Dallas but ships nationwide. The best part of J.R. Designs is the price. The whole reason she started was to avoid dropping $150+ on a necklace, so you can find all of her pieces typically under $50. Music to my ears!!
Now for the part that is probably music to your ears. Jordan was sweet enough to give away one of her unique designs to one lucky Take A Bite reader! Head over to my Instagram to see how to enter!
If you are located in OKC make sure you stop into Gretta Sloane this Thursday, July 21st for a J.R. Designs Trunk Show! Jordan will be selling a slew of necklaces that you won't want to miss. Open from 10am-7pm on Thursday, Gretta will be celebrating their anniversary with food trucks, sales and of course, J.R. Designs!
And now to get to know Jordan and J.R. Designs a little better...
A: How did J.R. Designs get started? Give me some background on your biz?
JR: I started J.R. Designs my first semester of my freshman year at SMU. Because we don't rush at SMU until second semester, I needed a hobby to keep me busy. I have always loved these kinds of necklaces but they were well out of my price range. I searched on Etsy for fun, beaded necklaces but could never find exactly what I wanted. Therefore, I got creative and made my own (the first one being in SMU colors, of course). I wore it to a Boulevard (our version of a tailgate) and received lots of compliments and so many people asking me where I bought it. From there, a business was born!
I wanted to start selling these necklaces at affordable prices to girls around my age. I originally imagined mostly college girls buying my necklaces, but now my audience includes not only them, but also lots of younger and older girls. People ask me why I don't raise the price of my necklaces, but that is not the reason I make them. By raising the prices, I lose my target audience. My goal was to sell affordable jewelry for people who don't necessarily want to pay $100+ for fashion jewelry, and that is just what I am doing. I love being able to sell people necklaces that they may not have been able to afford otherwise. The best part is hearing feedback from my customers telling me about all of the compliments they get.
A: What does an average jewelry making day look like?
JR: It's not every day that I get to just sit down and make necklaces. Unfortunately, everyday life gets in the way, but I do set aside "necklace making days." I generally buy my beads in bulk and once I have them in my hands, I start making them right away. I sit at my workstation, turn on Netflix, and begin make necklaces for hours. I'm fortunate because I never get bored of it. I enjoy being creative to come up with original pieces, no necklace is ever the same.
A: Had you ever made jewelry before you started JRD?
JR: When I was little I used to make friendship bracelets out of string if you want to count that. Otherwise, no, it is new to me!
(Hello embroidery floss bracelets-my life when I was younger!)
A: What is your favorite J.R. Design you have made?
JR: I can't pick one necklace in specific, but I love the arrowhead ones. I didn't originally buy the arrowhead stones because my mom didn't like them and told me people would not buy them. Well, this goes to show you that mother doesn't always know best because the arrowheads have ended up being my best sellers!
A: Starbucks order?
JR: Call me crazy, but I am not a Starbucks fan. In fact, I have never even tried coffee! I know that if I try it once I may get addicted so I'm better off sparing my wallet and not trying it at all.
A: Sweet or salty?
JR: Salty. Don't get me wrong, I love sweets, but I generally find myself craving salty foods. My mom bakes all of the time so I am constantly surrounded by sweets which, oddly enough, makes me crave them less.
A: Favorite show to binge watch on Netflix?
JR: The Office and Gossip Girl...hellooo Chuck Bass and Jim Halpert. Just don't ask me to choose between those two shows, both are addicting!
A: Favorite bite?
JR: This is a hard one because I love food so much. For the most part I am a healthy eater but all bets are off when it comes to pizza. Also, add this to your list next time you go to Trader Joe's, "Reduced Guilt Guacamole." I can easily go through one a day. Luckily there is a Trader Joe's right by me in Dallas, but for now Tulsa is the closest option. Honestly, the 1.5 hour drive may be worth it.
(I'm impatiently waiting for the OKC location to open in September. Reduced Guilt Guacamole is at the top of my list to purchase once it does!)
To order your own J.R. Design you can contact Jordan by email firstname.lastname@example.org or phone 405-250-7866 (ships nationwide). Make sure to follow her Instagram @j.r.designs for new designs and styles!