Target - known as the place where you go in for a pack of paper towels and few groceries and leave with a new sweater, workout leggings, front door mat, coffee mug and the new seasonal flavor of Chobani. Essentially a death trap for your wallet. Well Target is about to put a another dent in your wallet with there new designer collection. This is just a fair warning.
|Most images via Refinery 29|
Designer Adam Lippes was chosen for Target's next designer collection. Lippes got his start at Polo Ralph Lauren, then Oscar de la Renta, before starting his own collection ADAM + EVE in 2004, now known as ADAM. They challenged Lippes to create a whole collection using only buffalo check plaid. From Stacy's Pita Chip to ponchos and jogger pants, Target is about to be covered in plaid. The collection debuts in stores everywhere September 27th.
My sights are set on the oversized sweaters and home goods. You can bet I'll be in line bright an early to storm the store. I was there at 7 AM for the Missoni and Phillip Lim collections and I'll be there for Lippes too. (Please look back at those Missoni and Phillip Lim links to see how embarrassing Kathleen and I are).
Target hit the "bullseye" with this one, "check" it out. Okay that was one two many puns in one sentence. But really, you can view the whole collection here. Oh and p.s. Adam Lippes is pretty nice on the eyes, you can check him out here.